HATstock catches up with Amanda Moon Headwear

We are pleased as punch that Amanda Moon Headwear will be exhibiting in the Milliners’ Showcase at HATstock as well as delivering a short talk with her fellow Hat Stand colleagues. Amanda took some time out to answer our Q and A.

Where are you based? Hangingwater Studio, Nether Green, S11 7EH, Sheffield

How did your millinery career begin? It started as my own wedding project. I had an October wedding and managed to pull together a bird nestled in Ivy and Berries. With a conservationist for a husband and not being particularly sparkly myself, it suited us perfectly. It re-ignited a creative part of me that I’d not touched for years and I loved it. However, I didn’t love the finer details of that first piece and so took some training under Sue Carter at Leeds College of Art, read books, talked with other milliners and have continuously sought to refine what I do.

Describe your work in 10 words  Where floral creations are thrown together to represent personality and style (argh..that’s 11 and whatever I write sounds really naff!)

Who are you millinery heroes? Deidre Hawkin for her composition, colour and manipulation of materials…she gives me a lot to aspire to. Piers Atkinson for how he represents himself as a milliner, Rachel Trevor Morgan for her classic design and use of silks and finally, Erte as a costume designer whose headpieces were as striking, flattering and fun as any other part of an outfit .

What inspires you?  People.  How people respond to colours and shapes.  How people behave in response to pieces.  Personality fascinates me and each piece I make, bespoke or not, tends to have a person in mind, helping me select the colours and forms that capture their boldness or quiet confidence.  Or, if they aren’t used to headwear, then knowing enough about them to make the piece so much a true reflection of who they are that they’re barely aware of it, as it is simply an extension of themselves. Nature obviously also inspires me and leads how colour and form come together but the person is generally the greatest source of leading any design.

What is a typical day like in your studio? Not sure I want to admit it, but generally chaos.  There are usually a number of pieces on the go, and too often for my own liking, my eye catches a piece of fabric or a flower as I’m mid-way through a job, and I have a compulsive need to start playing with the shapes and colours.  A good part of any day is trying to rehouse flowers that are strewn across the studio.

Why did you wanted to take part in this event?   I would be mad not to!  It’s such a privilege to be part of an event that brings together a diverse community of milliners and hat enthusiasts, and to be surrounded by that for a day in such a significant venue.   It’s also a brilliant opportunity to share a way of working in collaboration with others in the same field and how it has benefited myself and my colleagues as independent businesses.

Where can people buy your work? At the moment, I mainly sell directly from my studio.  I’m still very focused on direct contact with my clients.  I do carry out bespoke jobs nationwide and though it’s not face to face, a huge amount of consultation time is built in.  I also stock a small range of pieces at The Bridal Emporium in Leeds and do various events through the year.  My aim this year, is to look at http://www.amandamoon.co.uk how to grow my work beyond the studio and stock my work more widely.

Website: www.amandamoon.co.uk

Facebook: www.facebook.com/AmandaMoonHeadwear

Twitter @A_MoonHeadwear

Instagram: Amanda Moon Headwear

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